Insights · News

The Depressed Cake Shop

I think this is a fantastic way to raise awareness of mental health issues and get people talking! What do you think?

Emma Thomas (Miss Cakehead)

Lemon meringue landscape-1

Time to announce the 2013 Cakehead Loves charity project… The Depressed Cake Shop, a unique pop up cake shop where every single cake on sale will be grey, colour only revealed on the inside. Opening in London on the 2nd – 4th August, there are also lots of other pop up events taking place in the UK. We’re currently looking for even more bakers to raise funds and anyone who may be interested in hosting a similar cake shop anywhere in the World!


One in four people will suffer from mental illness at some point in their lives – The Depressed Cake shop will provide a unique platform on which to raise awareness of and discuss mental health issues (with a focus on depression), whilst at the same time raising valuable funds for a mental health charity.  It will open up discussion about mental illness, and engage people with the…

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